The platform we run for charities
NFP Engine is our managed website platform for UK charities. This is the story of why we built it and how it works.
The situation
Nobody sent us this brief. We wrote it ourselves, after watching the same story play out for years.
A small charity needs a website. Agencies price for corporates, so the charity builds it themselves on a site builder, or a volunteer's nephew has a go, or they stretch for the agency and dread every invoice after. The site ages. Nobody on the team knows how to update it. Meanwhile Google will give most registered charities $10,000 a month in free advertising through the Ad Grant, and it sits unclaimed because nobody has time to run it.
So we set the brief ourselves: everything a small charity's website needs, looked after by someone who answers the phone, for a fee they can defend to trustees.
What we did
Every NFP Engine site runs on the same foundation, refined across years of client work: fast to load, simple for your team to edit and consistent enough that when we improve something for one charity, every charity gets it. It's WordPress underneath, so nothing is locked away. If you ever leave, your site goes with you.
Then we bundled in the Google Ad Grant. We handle the application, build the campaigns and manage them every month, because free advertising is only free if someone does the work.
One fee covers the lot: hosting, updates, fixes, support and the Grant. £300 a month, published on our site, no surprises.
What changed
The client projects alongside this one in our portfolio show NFP Engine in use. You can see the sites we've built and continue to look after.
If your charity needs a website and ongoing support, see what's included in NFP Engine.
Got something similar?
Tell us what's going on and we'll suggest where to start.
