Paid advertising
We plan and manage paid campaigns around your audience, budget and goals, across search, shopping, social and other channels.
Campaign setup, reviews and ongoing management · Scope and costs agreed before work starts
Sounds familiar?
You are spending without a clear return
The account shows clicks and costs, but you can’t connect them to useful enquiries or sales.
Your campaigns need more attention
You want someone to review the targeting, manage the ads and explain what needs to change across the channels you use.
You want to start with a sensible plan
You need a clear view of the budget, landing pages and tracking before launching a new campaign.
The campaigns, the spend and the results
The right channels for the job
We’ll look at your offer, audience and budget before choosing where to advertise. That can include Google Search and Shopping, Meta ads on Facebook and Instagram, or other paid channels.
Tracking enquiries and sales
We check that enquiries, calls and purchases are being counted correctly. We’ll test the tracking and explain the gaps in what it can measure.
Campaigns and creative
We plan the campaign structure, audience targeting and ads for the chosen channels. Search, product-led and social campaigns need different copy and creative, so we build the work around the placement.
Landing pages that support the campaign
We review the pages people reach after clicking an ad. We’ll recommend changes to the copy, forms or checkout, and quote separately for website development.
Ongoing management
We monitor spend and results, review targeting and test changes to the ads. You’ll know which campaigns we manage, how the budget is split and when you’ll hear from us.
What the results tell us
We’ll explain what the spend produced, what changed and what we’d test next. Lead quality and sales feedback help us interpret the conversion numbers.
How we manage the work
Choose the starting point
We’ll discuss your offer and budget, then review any current campaigns. We recommend the channels and work to start with, without spreading a small budget too thin.
Agree the scope and measurement
We confirm the campaigns, management fees and ad budget with you. We also check account access, conversion tracking and landing pages.
Build, check and launch
We prepare and check the campaigns before launch. You approve the budget before we start new activity or make substantial changes.
Manage, review and improve
We review the results and your lead or sales feedback, then report on the changes we’re making and the reasons for them.
Questions
Reviews, campaign creation and ongoing management are quoted around the channels and work involved. Your proposal sets out our fees and any creative or landing-page work. Ad spend is separate, paid to the advertising platforms and approved by you.
Yes. We can audit the existing account, review its tracking and available results, then explain the priority changes. We agree the review scope and price first. Implementation and ongoing management are separate unless included in the proposal.
Google Ads remains one option, including Search and Shopping. We can also help with Meta advertising on Facebook and Instagram and discuss other paid channels where your customers spend time. We recommend the mix around your offer, audience and budget, and confirm the platforms included in the proposal.
Yours. We work through access to your accounts, so you retain ownership and the campaign history. We can work alongside your team or another agency, with responsibilities set out before starting.
Also under marketing and measurement
Email marketing and CRM
Plan, build and manage useful email campaigns and customer follow-up. From regular newsletters to connected CRM workflows, we can set up the tools and help with the ongoing work.
Digital audit
Understand what is working, what is getting in the way and what to do next. A joined-up review of your website, marketing, measurement and connected tools, with a prioritised report.
Tell us what you want the ads to achieve
Already advertising? Send us your website and tell us what the account isn’t doing for you. Starting fresh? Tell us what you’re selling and who you want to reach.
